The Work

  • Branding + Identity
  • Logos
  • Print
  • Websites
Being in business for over 120 years not only called for a celebration but it was time for a rebrand. GRANGE INSURANCE ASSOCIATION business operations have changed over the decades and they wanted their logo and brand to reflect that. Beginning with their logo and idenity, it was essential that the redesign respect their agricultural roots, and appeal to their growing customer base. What better way to span the two than with a bridge? Connecting the past to the future — providing services to rural farming, urban and suburban markets.
Like so many products, TITANSTRAPS was born out of necessity. Being an adventure enthusiast, the owner invented this highly-utilitarian strap for a bike/packraft expedition along Alaska’s remote “Lost Cost”, He needed a durable, adjustable, flexible strap to secure equipment in wet, sandy and rough environments. And so began the first prototypes. Recognizing the vast number of applications, Titanstraps came to us to build out the brand and target Construction, First Responder, Recreation and Everyday lifestyle markets.
When COASTAL ADMINISTRATIVE SERVICES (CAS) came to us for branding the only visuals they were married to were their logo and the depiction of a lighthouse. Inspired by the organic wave-like shape within their logo, we established their brand palette, typgraphic hierarchy, iconography, extensive photo library and ran with it. With long standing roots in the Pacific Northwest, a diverse, growing clientel, and their dedication to providing accessible, personal healthcare support, the brand needed to be inviting, clean and well organized.
Having established valuable brand recognition around their brightly painted fleet of yellow vehicles, NORTHWEST LANDSCAPE SERVICES (NLS) primary palette was retained when developing their rebrand. As the leading commercial landscape managment company in the Pacific Northwest, their professionalism, experience, integrity, and genuine commitment to the environment and enhancing the value of client property is their story. Our job was to define their message and deliver it across every area of their business — design, landscape, impact and internal culture.
DOCKHIGH OUTDOOR LOGISTICS is a small warehousing and fulfillment company with big goals, strong values and a conscience. Over time their brand has evolved as they narrowed their focus on providing personalized service exclusively to outdoor lifestlye brands. That evolution required new messaging and relavant imagry to support their mission, reflect their internal culture and uphold their commitment to environmental health and responsiblity.
After 20 years of becoming one of the leading staging and interior design companies in the greater Seattle area, STUDIO WALSH INTERIORS decided it was time for a rebrand. They wanted their design style to do most of the talking so their own brand needed to be a fairly clean slate with the intention to house their work. (Pun definitely intended.) Having a deep appreciation for mid century modern era, they requested their identity be inspired by this classic style.

*Branding mood board used for internal creative inspiration — only licensed images are used in promotional materials.
Credit: EMCDesignLab, Hashtag Home, The Old Art Studio, ARTStudio88design, Tony Magner

Establishing and adhering to brand standards is essential in maintaining control of your brand as you grow. PolicyPak, a successful group policy software company, came to us for a rebrand. After years of growth, multiple hands at work in various locations, and very little attention to visual design; what brand they had achieved was becoming severely fragmented. Their primary palette and an invested range of characatures were predetermined. We created a secondary palette, established their style and use of typography, iconography and visual brand assets.